Apple, LG Display is one of the manufacturers that supplies screens for Apple’s smartphones. According to South Korean online news website The Elec, Apple will purchase more LPTO OLED panels from LG for the iPhone 15 Pro models. This move is said to be aimed at meeting the high demand for the Pro and Pro Max models. This may not be good news for LG’s arch-rival Samsung, as they previously supplied 70% of the OLED panels for the iPhone 14 Pro models introduced by Apple last year. With the increase in LG’s share, it is not difficult to predict a decrease in Samsung’s share.
The limited supply of LPTO OLED panels at LG affected Apple’s production process, resulting in delays in the delivery of the iPhone 14 Pro Max. As a result, Samsung had to fill the gap created by LG. However, this ended up being costly for Apple, as the demand needed to be met quickly.
Recently, LG and Samsung signed an agreement for LG to produce panels for Samsung’s 77 and 83-inch OLED TVs from 2024 to 2026.
The iPhone 15 Pro and Pro Max are expected to be introduced and launched in the fall. Therefore, it would not be surprising to come across more news and details about these phones during the summer.